K2 Records has long been committed to promoting Punjabi culture through sponsorship and participation in community festivals such as Melas and cultural fairs. These events are an essential part of our mission to keep Punjabi heritage alive and thriving, providing a vibrant platform for artists, families, and fans to come together.
As sponsors and organisers, we support festivals including the Smethwick Mela, Sunderland Mela, and other major community events. Our involvement goes beyond funding we help with artist coordination, live stage programming, music promotion, and audience engagement to ensure each festival delivers a lively and authentic cultural experience.
Through these partnerships, K2 Records helps promote inclusivity, celebrate diversity, and provide opportunities for both established and upcoming artists to perform in front of large audiences.
Every Mela or festival we sponsor becomes a celebration of Punjabi pride, music, and community spirit values that define the heart of K2 Records.
